Boston Voyager Magazine: Article on Broco Oil

Written on: July 31, 2017

Meet Robert Brown of Broco Energy in North Reading

Article courtesy of

Today we’d like to introduce you to Robert Brown.

Robert, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
After my service with the US Navy Seabees in 2005, I made my way into the oil industry working for a small local company. I was eager to learn the full spectrum of the industry, from the oil delivery and service side, to the management perspective.

In 2007, I decided to take a chance and start my own oil company, Broco Energy, which stands for Brown Corporation Oil. My wife and I teamed up to provide a customer service oriented, discount fuel service to the Middlesex/North Shore area of Boston.

With an old 1989 International oil truck and a home based office, we worked relentless hours to build our business and brand in our local area local service area.

As a local firefighter and veteran, my common ground to the local residents North of Boston was to take care of those who serve others, and that’s exactly what Broco’s differentiator was to our competitors. Having a trust worthy service, and taking care of our hard working families with great service and fuel pricing is our main focus.

We are coming up on our 10 year anniversary this September, and I would like to take this opportunity to thank our customers and local residents in the Boston area for your support and referrals. We wouldn’t be where we are today without that. Thank you.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The road to growth and expansion is never a straight line. As a startup company in one of the most unstable oil markets in 2007 and 2008, my friends, family, and co-workers thought I was crazy to start a business in the oil industry at this time. In the Navy Seabees, we had a motto of “Can Do”, which means no job or goal is impossible. I took this as a great challenge to overcome and succeed in a vision I was all in on. Our COD Price theme was the only way we survived the $4.00 per gallon wave, but this was also where we were able to capitalize on some open markets. Companies that were not COD at this time were selling out to larger oil companies, and we just happened to be the local buzz for cheap COD prices. The customers that never shopped around for an oil guy now had a reason to see what the pricing was and who had a good service. Word-of-mouth and referrals enabled us to grow quickly at this time.

Alright – so let’s talk business. Tell us about Broco Energy – what should we know?
I am very proud to say that I know the majority of my customer base, whether it’s from family or friends, or the veteran and municipality community.

I come from a working class family of military veterans and labor workers, and cater our services to providing discount oil to our working class.

I take it as a huge compliment when we get a new customer as a referral from someone we have serviced. It lets me know we are doing something right.

Is there a characteristic or quality that you feel is essential to success?
A quality or characteristic that is most important to myself or anyone’s success is integrity. When a customer selects my company to service them, earning their loyalty and trust is my ultimate goal. It’s a piece of mind knowing a customer is satisfied with me and my service.

To see the article in its entirety please visit Boston Voyager at